By Dana D’Amico In my last entry, I left off with discussion of the difficulties scientists face in establishing public trust, particularly when it comes to contentious issues like GM food safety. I suggested experimenting with methods of communication that emphasize common values and experiences alongside factual evidence. Today I’ll explore how the narrative, or … Read more Using Narrative for Outreach (Part 2/2)
“The Martian” opens October 2. Why should you care? Because it is one of the most-anticipated movies of the year and it features a botanist, played by Matt Damon, in the lead role. Here’s the trailer. Botanists have appeared in big films previously; Laura Dern’s character in Jurassic Park (1993) was a paleobotanist, which is … Read more Lights, camera, action! Prepare for a botanist to take center stage!